Bp (Oil and Chemical Company) and Its E-Commerce Arm

A report on BP (Oil and Chemical company) and its E-commerce Arm ____________________________________________________________ __________________________________ Introduction to BP Several questions arise if we are given the possibility that an oil exploring company wants to use e-commerce for its B2B and B2C operations. These open-ended questions are well replied to by BP’s ‘digital business program’ which has been globally recognized for its present and future initiatives. Before we critically analyze BP’s e-commerce operations I would like to briefly outline BP’s position in the world market. BP Amoco (now known as BP) is one of the largest most integrated oil companies in the world. Operating in more than 100 counties, in six†¦show more content†¦BP also extended its membership to Shell and Brown and Root who joined in the network to assist one another and effectively benefit from cost reduction and knowledge management. Infact during a recent development of the Andrew oil field in the North Sea, BP used the VPN to pass on lessons on the project in real time. This network helped BP and its suppliers and contractors to radically cut costs and time of the project. BP in Alaska and Colombia also used similar techniques. The benefits to their eBusiness operation from the use of VPN are easy to measure: 1. A huge reduction in time consumption to solve problems as a result of interaction between land based drilling engineers and offshore rig crews. 2. A decrease in the number of helicopter trips to offshore oil platforms. 3. A reduction in rework due to better collaboration. 4. The avoidance of a refinery shutdown because experts working elsewhere could assist in eradicating the problem. These are the internal benefits which boost BP’s eBusiness strategy and strengthen the internal structure of the company. BP’s eBusiness strategy BP developed an ‘eBusiness Strategic Intent’. It was based on the use of eBusiness tools in an ad hoc manner to a degree that would benefit both employees and the stockholders. 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